Lorama Group Inc., in partnership with PARADOX concepts B.V., has launched its ColourFal Studio Visualizer App. The app allows homeowners and contractors to easily apply state-of-the-art augmented reality within their spaces to make quicker and more confident color choices, thus helping them get the perfect color on walls in a fast, seamless, and accurate manner.

Users can decide between various color options, design custom palettes and share their results in multiple ways. The app contains a product filter, allowing for calculating how much paint will be required for the project. With the support of Lorama’s Colour Insights ecosystem, the app showcases various impressions, trends, and future predictions on popular global trends and colors.

“As a leading innovator in all forms of colorant technology, we are pleased to extend value to our growing family of customers through this app. With our ColourFal Studio App living inside of our Colour insights ecosystem, our aim is to help with the complex decision-making process that goes in to choosing the perfect colour,” said Jennifer Cruz, product manager – color technology, Lorama Group

“Over the years Lorama has done an outstanding job in offering color tools to their customers,” added Jacques Brouwers, founder of PARADOX. “The ColourFal Studio App completes the ColourFal color marketing material portfolio and connects the dots in the color journey.”